Results are clear ! 14 persons answered to this survey. This sample was composed by 7 Women and 7 men. I asked 7 questions :
- Do you know what a fair trade product is ?
(Answer) 100% of persons answered that they knew what a fair product was. This high score is very encouraging for the rest of the survey.
2. By what means have you discovered fair trade ?
(Answer) The Answer ”Media” is the most representative because 10 choose this answer, it represents near 71%. Next specific relationship with the friends cercle and members of family.
3. For what products have you heard of fair trade ?
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 |
28.6% | 4 | |||
|
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92.9% | 13 | |||
|
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42.9% | 6 | |||
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21.4% | 3 | |||
|
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14.3% | 2 | |||
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78.6% | 11 | |||
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42.9% | 6 | |||
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50% | 7 | |||
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7.1% | 1 |
As I discovered during my researches, the consumer goods in everyday life as coffee, cocoa are the most quoted. After we find clothes, handmade products and tea. So logically, consumers should buy this typ of products.
4. Have you ever bought a fair trade product ?
8 persons out of 14 answered “yes”, it is near the half who has never bought a fair trade product despite they know the fair trade.
5. What is your purchase rate for fair trade products a month ?
50% don’t buy fair trade product. The other majority buys only 2 fair trade products a month. It means that the consumers of western countries are attached to the big brand and don’t want to change their consumer behaviour, even if the consumption is considered as “ethic”
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7.1% | 1 | |
| Between 5 and 9 |
12 The majority wants to fight poverty in developing countries. Although we know fair trade products, every consumer go on to buy its famous brand of coffee, cocoa, tea, even if they want to improve the economic situation of countries.
